Posted 28/07/2017 in Category 1

Google salutes SMB Heroes, India’s small businesses that have leveraged the power of digital

Google salutes SMB Heroes, India’s small businesses that have leveraged the power of digital

Tech giant Google, which is empowering thousands of Indian SMBs (SMALL AND MEDIUM BUSINESSES) with essential digital skills with its Digital Unlocked initiative, recognised small businesses that have embraced technology to power their growth.

India is home to over 51 million SMBs, contributing to 37 percent of India’s GDP but only 32 percent have web presence, highlights Rajan Anandan, VP, Google India & South East Asia. In its endeavour to digitally empower small and medium enterprises, Google felicitated the winners of SMB Heroes 2017, an initiative aimed at recognising India’s small businesses that have embraced technology to chart their growth story.

According to a joint report by Google and KPMG, SMBs cited a lack of understanding of the benefits of digital technologies and technical skills as the essential reasons for being offline.

Launched earlier this year, Google’s Digital Unlocked initiative is aimed at bridging these gaps and empowering thousands of Indian SMBs with essential digital skills. It has trained over 500,000 individuals under the programme.

Google felicitated the winners of SMB Heroes 2017 at Hotel Leela Palace, New Delhi.

Rajan Anandan said: “India’s incredible story of internet adoption continues to have a transformational impact on how people are consuming information, finding new businesses and connecting with one another. However, India’s SMB community is not yet where they should be. At Google, we are committed to removing the barriers to adoption and providing small businesses with the training and tools they need to accelerate their growth.”

The SMB Heroes 2017

The initiative received 1,100 entries from over 142 cities. An eminent jury panel comprising industry experts and Google’s top management selected 14 regional finalists earlier this year.


READ MORE HERE AT:https://yourstory.com/2017/07/google-unlocked-smb-heroes-india-small-businesses-digital/

Source: Your business today, by LIBZA MANNAN

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