It may also include email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics and advertising affiliates who do independent promotional work for the advertiser.
For a small business, it can be hard at times to justify allocating funds to marketing. But just because big competitors spend millions on advertising doesn't mean you need to follow suit. Take advantage of the many ways to advertise your business for very low costs, or better yet, FREE!
Advertising takes time and money. Find out what works best for you by tracking the results of each advertising method. Ask the customer how he found you, use a unique code for each ad and record it on the customer's invoice.