Posted by Indyapages.com on 03/03/2017

How to write great product and service articles in online business directory

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How to write great product and service articles in online business directory

This article explains how to write a persuasive product or service article in indyapages India business directory online.

Indyapages is an online directory listing for manufacturers, service providers, trade & industry professionals and local businesses.

By following this article strategy you will be able to reach to a wider audience. If you are looking to sell or buy, products or services from a wider audience a good product article or a service article is the first step. It’s like your CV that you wrote to get the first job!

What is a great product article or service article? And how to write it?

Whether your products or service is for a specific function, like a camera, or a personal purpose, like fashion, domestic services, home improvement services, all exist to enhance or improve the purchaser’s quality of life in one way or another. As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it.

If one can create the article in a more powerful way, the buyers or sellers fantasy of owning the product or service, the more likely they are to buy it. Therefore, I like to think of product descriptions as storytelling and psychology, incorporating the elements of both prose writing and journalism. A “good” product description will not do. Competition is getting too fierce. It must be great!

The way of writing should be with the Who, What, Where, When, Why and How method for getting across the facts products or services you want to sell, and following this process is the first step in crafting a compelling product, service description:

  • Who is this product for? Who is this service for? The target audience can be a gender (women or men), an age group (college kids, retirees), a lifestyle demographic (new mothers, car enthusiasts) or some other defined group of people.
  • What are the product’s basic details? What are the basic details of the services you want to offer? This includes attributes such as dimensions, materials, product features and functions, service area, duration, quality criteria and so on.
  • Where would someone use this product? Where do the services be offered? Is it meant for indoor or outdoor use, for your car or your home? Where will it be made?
  • When should someone use the product? When is the services will be offered? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product or service can or should be used every day or year-round, as that will speak to its long-term value.
  • Why is this product, service useful or better than its competitors? This can be anything from quality to value to features.
  • How does the product work? How does the service work? This may not be necessary for every product, but if you are selling anything with moving parts or electronics, it’s a must-have. How will the services be executed?


How to write great product and service articles in online business directory

Give a product or service photo image as well along with the clear bullet-pointed text description

(See the image, how I have addressed the above in my image) Write to us to get help in creating great member articles



The next step is determining the best format for the above information. Since some shoppers only scan text on websites, it’s a good idea to have a list of bullet points that cover the most important product details. Bullet points should generally be used for specs (like dimensions) or short phrases (like features) so that they are quick and easy to read.

What are the benefits of a great product article, or service articles?

This is your opportunity to be a little creative and establish a voice (personality and tone) for your brand — whether that be serious, casual or even irreverent. Just imagine you’re at a party, telling someone you’ve just met about the product. How would you describe it so that they’d understand how great it truly is?

In fact, following this simple formula below is a great way to writing compelling service, product descriptions:

[Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product, Service Description]

“But this is going to take a long time,” you might be thinking, especially if you rely on product descriptions from your service providers, distributors or manufacturers. And you’re right, this isn’t a quick process. But, if you can commit to writing a dozen or so product descriptions a day using the formula above, you’ll begin to see a variety of benefits:

  • An increase in conversion rate: Your customers will be more confident in their purchase
  • A decrease in rejection: Again, increased confidence in purchase
  • A lower return rate: buyers, sellers expectations of products and service are more likely to be met
  • Fewer silly calls from buyers or sellers: They’ll have fewer questions about your products
  • Better organic search rankings: More unique and original text content on your website

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