Posted by on 23/05/2019

Functions discharged by a Search Engine Optimization Company

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Functions discharged by a Search Engine Optimization Company

If the company of yours is unable to get the kind of rankings you desire then it might be time for you to reaching back to the basics. While the algorithm of Google keeps on changing, on a daily basis, SEO’ core functions remain same generally. By carrying some of the very important and simple strategies, you can see a stellar growth on the rankings. Here are some of the core functions of SEO that the best company provides.

Optimization on-page

This is one of the processes that make sure whether Google comprehends what the content of yours is about. It involves using the keywords in some of the strategic locations on page in a way that it makes sense to not just your readers but Google as will. SEO specialists that work in the Best SEO Company Johannesburg, know as to what the phrases and keywords must include. These may include captions, image alt tags, URLs, header tags like H2 and H1, title tags. While the usage of keyword is important, the company takes note of the precise usage of the keyword. Since, semantic search has risen, Google now is able in evaluating the content’s topic through looking towards the page’s entire context.

Researching the keywords

A successful campaign of SEO begins usually with researching the keyword. This research helps in identifying the themes and topics which target markets that one may be searching for actively. It also would help in pinpointing phrases and words that are not too competitive. Therefore, a Search Engine Optimization Company uses keyword phrase and meets basic criteria. These involve the fact that keywords must match content, services or products offer,  is not extremely competitive and receives fair search amount. All of these ensure that all the put in hard work may generate decent traffic amount potentially.

Optimization technically

Technical SEO includes making sure that everything that is behind scenes has been set up especially for the optimal rankings. The primary aim of the technical optimization is ensuring that structure of the site permits Google for crawling easily.  It also ensures that every content piece on the site is indexed. Speed of the site is one of the key components related to technical optimization. Some of the other technical strategies include possessing XML and HTML sitemaps, using flat-site architecture, schema markup. And, also making sure that site is well optimized for users.  

Building links

Studies related to multiple factors of ranking have presented that all of the inbound links are quite critical for the high rankings. Google has also confirmed this, recently. As per the company, some of the important factors of ranking involve links and content. Building links can really get difficult besides being time-consuming but is necessary to achieve high rankings.  This is how the companies do it.

Create authoritative content

Authoritative and long-term content is created which journalists and bloggers will link to.

Submitting the site to some local directories

The site has to be submitted to the local directories, if you are one local business. Furthermore, guest posts are posted on sites of high quality in the niche of yours.


Article Source: http://bit.ly/2JBAbWu


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